The Lego Playbox was pretty boring. It consisted of only three games that could have existed 50 years ago. It needed to be updated for a generation of kids that played differently and digitally.
So we created Lego Voyager, a video game that let Lego lovers play in both the physical and digital worlds using both AR and physical Lego blocks.
Awards
One Show Young Ones Merit Award - Game Design
One Show Young Ones Merit Award - Branding
Miami Ad School Top Dog Winner
